WHY HAVE YOU RUINED WHISKY WITH A POUCH!?

(Spoiler: We haven’t)

We know, it’s not the way you’ve seen whisky packaged before. But don’t fear The Pouch. The Pouch is a friend to anybody who loves whisky.

Using The Pouch means we can deliver the best possible whiskies at the lowest possible price. They weigh less, pack smaller, never need bubble wrapping and always fit through your letterbox – which is more convenient for you than a trip to the collection office.

And there's some reassuringly great news for your tastebuds too: The Pouch has zero effect on the taste of the whisky. Sorry for the spoiler.

We’ve lost our bottle.

Need another reason why we’ve kicked glass and switched to The Pouch? Well, aside from the fact that whisky distilleries also use PET bottles to send us their samples, we also wanted to keep our impact on the planet low.

Glass bottles produce more CO2 to make and to ship. They also need extra packaging like bubble wrap to stop them breaking. At only 130 microns thick, The Pouch is 20x thinner than a glass bottle, they require less water, produce less greenhouse gas, and use 5x less abiotic material (that's minerals and fossil fuels to you and me), compared to a 6cl glass bottle. If we used bottles, we'd be raising our carbon footprint right at a time when we should be doing the opposite.

The pouches also make great carry ons, simply wash and refill with your favourite tipple, at less than 100ml they’re airport, train or even back pocket friendly! 

Plus, nearly all councils in the UK happily recycle LDPE & HDPE (what our pouches are made from!) as part of kerbside recycling collections, meaning your pouch will live-on, if you decide not to re-use it yourself.